A full financial life, built for the phone.
Nubank combines everyday banking, payments, credit, savings, and planning in a mobile-first service used by more than 130 million customers across Latin America.
Selection rationale
Why it was selected
A financial app earns daily trust by making routine work fast without treating security as a separate product. Nubank combines broad account use with controls designed for the reality of a stolen or compromised phone.
Nu ended 2025 with 131 million customers and an 83.4% activity rate. In Brazil, 113 million customers represented 62% of the adult population. By February 2026, more than five million customers had activated Street Mode, which applies lower transaction limits when a phone leaves trusted Wi-Fi networks.Nu FY2025 SEC filingNubank Street Mode, February 2026
The panel selected Nubank for active use at exceptional scale and a concrete mobile security control. Nu defines an active customer by recent revenue generation rather than app opens, and its estimate of Street Mode's loss reduction comes from internal analysis.
Serves 131 million customers across Brazil, Mexico, and Colombia.
Reported an 83.4% customer activity rate at the end of 2025.
Lets customers reduce transaction limits automatically outside trusted locations.